Pursing Purpose and Passion (Premium): The complete job search/career transition package

Rachel MacDonald, PhD, Career Coach

  • Package
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Who This is For


This package is designed for mid-career professionals and executives, or anyone pursuing a significant career change or career transition.

This package is ideal for those who needs guidance and support in drafting their career goals, aligning their aspirations with the career market, articulating their workplace identity, describing their strengths and how they have the potential to contribute. If you are in the job market or considering entering the job market, but are unsure where to start, open to using your skills in a new industry or field, or feel like you could use a seasoned sherpa to help you navigate your career transition, this in-depth package is for you. 

What You'll Come Away With


An comprehensive look at your accomplishments, competencies, motivations, behavior style, preferred task style, what meaningful work looks like for you, and language to articulate your brand on your personal marketing materials.

This package includes:

Passion and Purpose exercise, (3) TTI Insights Assessments including DiSC, 12 Driving Forces and Task Preference, and a debrief on each.

Goals creation and exploration into the market realities that help or hinder achievement of your goals. Draft a detailed, step-by-step action plan that directs you on the path to finding your new role in 6-12 weeks instead of 6-12 months. 

Development of your premium resume that passes ATS (Applicant Tracking System) screening, and highlights the key features of you and your career.  We'll optimize all aspects of your LinkedIn Profile, and create a cover letter that actually gets read. Learn strategies for applying to online job posting.

Intricate guidance through Influence Networking; a system used to leverage your circle of influence (seen and unseen) to find unposted jobs that never make it to the popular job boards.

Interview preparation and practice with an experienced recruiter who has conducted hundreds of interviews of the last two decades.

Offer negotiation guidance and tips for launching into success in your new role.

What to Expect


We'll utilize a specific Passion and Purpose (by Hanson) exercise to identify your accomplishments, then articulate your strengths and motivations. 

You'll take 3 online assessments that delve into career, task, and natural behavioral style preferences that give you language to describe who you are, what makes you tick, and areas that you can work to develop.

Then, we'll be ready to draft and review your premium resume, optimize your LinkedIn Profile, ensuring alignment between your resume and profile. We'll draft a cover letter that turns your workplace identify into a compelling narrative that sells your key features. 

Meeting 1 (90 minutes): Review your biography, debrief Passion and Purpose; identify key language based on your accomplishments, explore interests and competencies, and set job search expectations.
Meeting 2 (90 minutes): Review (3) TTI Assessments, and explore career insights based on your unique profile. Identify specific roles that align to you.
Meeting 3 (90 minutes): Resume review and preparation, LinkedIn Optimization. Cover Letter drafted by next meeting.
Meeting 4 (90 minutes): Influence Network identified, ranked, and communication templates drafted.
Meeting 5 (90 minutes): Interview preparation and practice.
Meeting 6 (90 minutes): Building confidence in your offer negation, prepare strategy for success in the first 90 days in your new role, review any portion of previous topics for further refinement.

Next Steps


Ready to get started? Click “Buy Now.” Use the coupon code PAYINFULL to save 10% off list price if you choose one single payment. You also have the option to pay in 4 monthly installments.

How to Prepare


Once booked, complete your 1) Biography and 2) Passion and Purpose exercise. Send your current resume and LinkedIn profile URL to me at, [email protected].

I can't wait to get started with you! 

Frequently Asked Questions

"Why should I pay for a resume creation service when I can write my resume myself or use a free online template? What am I actually getting for my money?"
Many people feel they should be able to write their own resume, and while you certainly can, thinking of it as a 'document to write' is where the challenge begins.

The resume serves as your strategic marketing document, with you as the product. My job isn't just to write or format; it's to be your marketing strategist.

When you invest in professional services, you're getting several critical advantages that templates and self-writing don't provide:

1. Strategy Over Summary:

You See: A list of your past jobs and responsibilities.

I See: A career narrative. I connect the dots between your experiences to build a compelling story that aligns perfectly with the job you want, not just the jobs you've had. We'll uncover your unique value proposition and make it the core theme of the resume.

2. Expertise in Modern Hiring Technology (The 'Robot' Test):

Nearly all mid-to-large-sized companies use Applicant Tracking Systems (ATS) to screen resumes before a human ever sees them. These systems look for specific keywords, formatting, and structures.

A free online template might look pretty, but its columns, graphics, or fonts could make it completely unreadable to an ATS, leading to an automatic rejection. I build your resume with ATS optimization in mind from the ground up, ensuring your qualifications actually make it to a human decision-maker.

3. The Human Psychology Factor (The 6-Second Test):

Once your resume passes the ATS, a recruiter or hiring manager will likely give it a glance for only about 6-10 seconds. In that time, they need to see immediate proof that you're a strong candidate.

I know what they're looking for. We'll replace passive job duties (e.g., "Responsible for managing social media") with powerful, quantifiable achievements (e.g., "Grew social media engagement by 45% in 6 months by launching a targeted video content strategy"). This is the single biggest difference between a resume that gets ignored and one that gets you an interview.

4. Objective Perspective:

It is incredibly difficult to be objective about your own career. You're too close to it. You might undervalue a major accomplishment or not know how to translate your specific industry jargon for a wider audience.

As an objective third party, I can identify strengths you may have overlooked and frame your experience in the most powerful way possible. I act as a translator, ensuring your skills are understood and valued by the employer.

5. Saving Your Most Valuable Asset: Time.

The job search is stressful and time-consuming. Crafting a high-impact, tailored resume can take dozens of hours of research, writing, and revision.

By hiring a professional, you are offloading that work and getting a superior product in a fraction of the time. This allows you to focus your energy on networking, preparing for interviews, and managing your job search effectively.

So, to summarize: you're not paying for a Word document. You are investing in a strategic advantage. You're getting a marketing expert, a technology consultant, and a professional storyteller rolled into one, all dedicated to building a tool that doesn't just list your history—it opens doors to your future."

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Price

$2,200
OR
4 payments of $550 (monthly)
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This package includes
Passion & Purpose
(3) TTI Work Style Assessments
Goal creation and Market exploration
Premium Resume
Optimized LinkedIn Profile
Cover Letter
Influence Networking
Interview Preparation & Practice
Offer Negotiation
First 90-days Success