You know your work is powerful. So why does explaining it feel so hard?
You are too close to your own genius to see it clearly. You find yourself over-explaining, rewriting your bio a dozen times, or feeling like your marketing sounds just like everyone else’s.
You don’t have a business problem. You have a translation problem.
Your Signature Message is a strategy-and-writing container designed to fix that. We go beyond generic ideal client avatars to find the soul of your business. Then, I take the heavy lifting off your plate.
Testimonials
I wouldn’t have been able to get so much done without Krista helping me zoom out and organize the big picture. Her process makes things that felt confusing suddenly feel clear and doable. She’s so good at what she does, her support has been the key that allowed me to get everything else moving forward.
- Emily
Frequently Asked Questions
How long does the process take?
The container is designed for momentum, not lingering. Most clients move from "Kickoff" to "Roadmap in Hand" within 2–3 weeks.
Because the support is concierge-style (rather than waiting for weekly slots), we move at the speed of your clarity. If you have a busy month, we can extend to 4 weeks, but the goal is to get this implemented, not just talked about.
Because the support is concierge-style (rather than waiting for weekly slots), we move at the speed of your clarity. If you have a busy month, we can extend to 4 weeks, but the goal is to get this implemented, not just talked about.
What do I need to prepare? Do I need to have my "ducks in a row"?
Please do not "clean up" before you come to me. I need to see the mess. The disconnect you feel is often hidden in the raw, unpolished parts of your business. Come with your current offers, your half-written ideas, and your honest frustrations. My genius is in organizing the chaos, not judging it.
How is this different from a traditional coaching package?
Traditional coaching often focuses on processing and weekly accountability. This is a strategic sprint. We are building tangible assets: your messaging architecture and your execution plan. We don't spend hours talking in circles; we build the bridge, cross it, and set you up to run.
I’m worried this will make me sound like "marketing speak."
This is my most common objection, and the answer is no.
I am not here to give you a template; I am here to be your translator. We take the unique energy you bring to your sessions and find the grounded words that match it. If the copy doesn't feel like you—just clearer—we haven't finished the job.
I am not here to give you a template; I am here to be your translator. We take the unique energy you bring to your sessions and find the grounded words that match it. If the copy doesn't feel like you—just clearer—we haven't finished the job.
I’ve been in business for years. Is this too basic for me?
Actually, this process is best suited for established business owners. Beginners often need to just "try things." You are likely here because you have tried everything, you have success, but you’ve outgrown your old messaging. This is an advanced realignment, not Business 101.
Will this fix my whole website?
This package focuses on your Core Messaging, the foundation. While it gives you the headlines and hooks you need for a website, it is not replace a website. It is the compass that makes writing the rest of your website infinitely easier.
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Price
$650
OR
2 payments of $325 (monthly)
This package includes
The Investment Includes:
1. The Alignment Session (60 min)
We talk for an hour to get all your ideas on the table. We figure out exactly who your customer is and the main problem you solve for them.
2. The Calibration Call (25 min)
I take our notes and write a draft of your new brand messaging. We meet for 25 minutes to review it and make sure it sounds like you.
3. Concierge Pocket Support (Telegram/Email)
While we work together, you can email me anytime. Stuck on a sentence? Have a new idea? Just ask, and I’ll help you.
4. The Roadmap Reveal & Integration (45 min)
We meet one last time to hand over your Brand Playbook (the exact words to use in your marketing).
1. The Alignment Session (60 min)
We talk for an hour to get all your ideas on the table. We figure out exactly who your customer is and the main problem you solve for them.
2. The Calibration Call (25 min)
I take our notes and write a draft of your new brand messaging. We meet for 25 minutes to review it and make sure it sounds like you.
3. Concierge Pocket Support (Telegram/Email)
While we work together, you can email me anytime. Stuck on a sentence? Have a new idea? Just ask, and I’ll help you.
4. The Roadmap Reveal & Integration (45 min)
We meet one last time to hand over your Brand Playbook (the exact words to use in your marketing).