Slow
A business without the hustle, productivity hacks or get rich quick schemes. A business that is growing, at a pace that is sustainable for you. Market your business in a way that doesn’t require you to be ‘on’ all the time. A business that allows for more space, time and quiet in your days.
Gentle
A business that truly nourishes you, from the working hours you set yourself, to the flexibility you build in, to the marketing channels you focus on. Run your business from your intuition, and leaning into that in your business. Find focus and recentre.
Profitable
A business that is slow and gentle, and that makes the kind of money that you want–whether by taking your business full-time, or running your business part-time. No #bossbitch hacks in sight.
“Astrid helped me organize my ideas around my new newsletter and also helped plan my launch strategy. She also guided me through some of the daunting emotional leaps in this project.
Her follow-up notes are stellar! Really appreciate that and the gentle check-ins in between sessions.” Cynthia Morris, author and coach
Dive deep with me
In 3 months of mentoring support we'll have 2 calls of 60 minutes, in which we do big picture thinking, planning and reflecting--it's in between when the magic and growth happens.
This is when you'll be doing the work, making real progress and be crafting the business you crave. And I'm right there with you.
"Astrid has an uncanny ability to simplify muddled messes and tease out practical solutions."
Vanessa Simpson, photographer
📌 I work with female small business owners, freelancers and creatives.
What we can work on together:
- forging a business and life away from the norm of overwork, the hustle and productivity culture
- expanding your marketing possibilities, especially beyond social media
- marketing in a slow and gentle way, with or without social media, that doesn’t require you to be ‘on’ all the time
- using Substack as a small business owner or freelancer
- brainstorming and implementing new service, products and (evergreen) income streams
- creating a slow, gentle and profitable business that fits in with your life, needs and desires, incl. running a business next to a family, a job or (chronic) illness
- pivoting to self-employment
- prioritising and planning in a gentle and effective way
- setting prices and rates that truly nourish you financially
I'll be your cheerleader, sounding board, strategy guide and accountability partner as you build the business you desire.
Testimonials
"Astrid has an uncanny ability to simplify muddled messes and tease out practical solutions."
- Vanessa Simpson, photographer and writer
“I felt much more clear-headed about what I want and what I need to do to make that happen. I got a lot of clarity from some of the pointed questions Astrid asked – both around what practical steps I would take (ex: what’s my plan to spend less time on IG) but also on why I wanted something (ex: why I want to hire help etc). The fact that I had to communicate both my reasons for feeling a certain way AND my plan of action around that feeling really helped me to get clear myself on what exactly needs to happen.”
- Ruth Werwai, founder Raincloud & Sage
“Astrid is great at looking at the big picture. She helped me see where I could set more boundaries to protect my energy, as well as places I could monetize the work I’m already doing.”
- Dacy Gillespie, personal stylist at The mindful closet
“Astrid helped me organize my ideas around my new newsletter and also helped plan my launch strategy. She also guided me through some of the daunting emotional leaps in this project.
Her follow-up notes are stellar! Really appreciate that and the gentle check-ins in between sessions.”
- Cynthia Morris, author and coach
“Before my call with Astrid I felt uneasy about using social media and had some concerns about continuing with Facebook and Twitter. I felt quite overwhelmed by the ‘need’ to show up everywhere. But our call helped to relay my fears around letting go of those channels in order to make more room for other marketing opportunities. I was amazed by how much we covered in one hour. Astrid was so well prepared, which really put me at ease and help me enjoy the process!”
- Sarah Robertson, brand designer
“I felt like I had a much better understanding of my work/life/balance issues, seeing them clearly with steps to take to organise them better, with aims to more forward which felt exciting. I really liked that Astrid championed the way I work, working gently, there was no element of applying more pressure or more tasks.”
- Freya Lines, paper artist and designer
Book Now
Price
- 2 x 60 min appointments, at any point during the 4 months of working together
- detailed call notes after each call
- weekly hands-on support, accountability and feedback via Voxer. This is where growth and change happens: when you share your in-the-moment thoughts and hurdles, talk through new ideas or tricky situations, and get peptalks right in your pocket;
- €500 worth of free access to:
- the growing library of small business workshops, covering everything small business, from money to selling and more (value >€200);
- my bestselling courses Substack for small business owners and Small business newsletter magic (and, if you've bought these before, you get a €50 to €250 discount, depending on the course).