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Unapologetically Paid™
The 3-Day Identity Shift for Travel Advisors Ready to Charge Like Experts
June 9th–11th, 2026
Live Daily Training: 1:00 PM – 2:30 PM Eastern Time
VIP Inner Circle Sessions: June 9th + 10th | 2:45 PM – 3:30 PM Eastern Time
VIP Inner Circle Sessions: June 9th + 10th | 2:45 PM – 3:30 PM Eastern Time
You know you should probably be charging upfront.
But every time you seriously think about implementing it…
your stomach tightens.
Because this isn’t just about pricing.
It’s about:
→ fear
→ visibility
→ leadership
→ rejection
→ self-worth
→ and emotional safety.
→ fear
→ visibility
→ leadership
→ rejection
→ self-worth
→ and emotional safety.
You start thinking things like:
→ “What if people think I’m greedy?”
→ “What if clients leave?”
→ “What if my team resists this?”
→ “How do I explain charging when other advisors still advertise free planning?”
→ “What if I lose momentum?”
→ “What if I’m not actually good enough yet?”
→ “What if clients leave?”
→ “What if my team resists this?”
→ “How do I explain charging when other advisors still advertise free planning?”
→ “What if I lose momentum?”
→ “What if I’m not actually good enough yet?”
And meanwhile…
you keep investing:
→ hours researching
→ customizing itineraries
→ answering messages
→ solving problems
→ emotionally carrying clients
→ hours researching
→ customizing itineraries
→ answering messages
→ solving problems
→ emotionally carrying clients
…only to have people:
→ ghost you
→ cancel later
→ book somewhere else
→ or disappear after you already did the work.
→ ghost you
→ cancel later
→ book somewhere else
→ or disappear after you already did the work.
And if we’re being really honest?
That hurts.
Not just financially.
Emotionally.
Because it’s hard to continue showing up confidently when you constantly feel like your expertise, time, emotional labor, and leadership are being treated like they’re free.
The Biggest Lie The Travel Industry Ever Told Advisors
The travel industry taught advisors that: commissions are your payment for planning trips.
But commissions are not your salary.
They are an affiliate thank-you from a vendor.
That’s it.
And somewhere along the way… the industry normalized:
→ unpaid labor
→ overworking
→ over-customizing
→ emotional burnout
→ unpaid labor
→ overworking
→ over-customizing
→ emotional burnout
…and called it: “good service.”
But here’s the problem:
If you compete on FREE… where do you go from there?
Nowhere.
And eventually many advisors hit a point where:
→ they feel resentful
→ emotionally exhausted
→ underpaid
→ invisible
→ and secretly afraid to raise their standards because they’ve built their business around people-pleasing instead of leadership.
→ they feel resentful
→ emotionally exhausted
→ underpaid
→ invisible
→ and secretly afraid to raise their standards because they’ve built their business around people-pleasing instead of leadership.
That’s exactly why I created...
Unapologetically Paid™
Because this challenge is NOT just about learning how to charge fees.
It’s about becoming the kind of travel advisor who no longer emotionally shrinks around their value.
This Challenge Is For Two Types Of Travel Professionals
1. Travel Agency Owners
Agency owners who:
→ want to implement planning fees or licensing fees across their agency
→ want healthier boundaries and more sustainable growth
→ want their team to stop operating from hobby energy
→ want to confidently lead pricing changes
→ want to create stronger client expectations and positioning
→ want to implement planning fees or licensing fees across their agency
→ want healthier boundaries and more sustainable growth
→ want their team to stop operating from hobby energy
→ want to confidently lead pricing changes
→ want to create stronger client expectations and positioning
Because this shift impacts:
→ your culture
→ your systems
→ your messaging
→ your team
→ your confidence as a leader
→ your culture
→ your systems
→ your messaging
→ your team
→ your confidence as a leader
And that can feel emotionally VERY heavy.
2. Established Travel Advisors
Travel advisors who:
→ are already experienced
→ already deliver incredible service
→ are tired of overworking for free
→ want to attract more premium clients
→ want to feel emotionally safe charging upfront
→ want to stop panicking every time pricing comes up
→ want to confidently say their prices without overexplaining
→ are already experienced
→ already deliver incredible service
→ are tired of overworking for free
→ want to attract more premium clients
→ want to feel emotionally safe charging upfront
→ want to stop panicking every time pricing comes up
→ want to confidently say their prices without overexplaining
You don’t need another pricing script.
You need internal certainty around the value you already provide.
What Makes This Different From Other Pricing Workshops?
Most pricing workshops focus on:
→ scripts
→ pricing models
→ fee structures
→ sales tactics
But honestly?
That’s usually NOT the real thing stopping people.
The practical implementation side of raising your prices is actually pretty simple.
The hard part is:
→ emotional safety
→ identity
→ nervous system acclimation
→ confidence
→ visibility
→ leadership
→ receiving
Because if your body doesn’t feel safe charging more…
you will unconsciously resist:
→ saying your prices
→ implementing your prices
→ holding boundaries around your prices
→ becoming the kind of advisor who charges differently
you will unconsciously resist:
→ saying your prices
→ implementing your prices
→ holding boundaries around your prices
→ becoming the kind of advisor who charges differently
THAT is what we’re actually solving together.
Inside Unapologetically Paid™ You’ll Learn
DAY 1
Why You’re Still Undercharging
(And Why It Has Nothing To Do With Strategy)
We’ll break down:
→ why the travel industry normalized unpaid labor
→ why undercharging creates resentment and burnout
→ what pricing actually communicates
→ why comparison pricing is dangerous
→ what clients are REALLY paying for
→ how to calculate aligned pricing
→ and why this issue is emotional — not tactical
→ why the travel industry normalized unpaid labor
→ why undercharging creates resentment and burnout
→ what pricing actually communicates
→ why comparison pricing is dangerous
→ what clients are REALLY paying for
→ how to calculate aligned pricing
→ and why this issue is emotional — not tactical
You’ll complete a pricing inventory exercise to identify:
→ your current pricing
→ your desired pricing
→ your aligned next-level pricing
→ what you ACTUALLY want to charge
→ your current pricing
→ your desired pricing
→ your aligned next-level pricing
→ what you ACTUALLY want to charge
DAY 2
The Emotional Side Of Pricing
(Why Your Nervous System Resists Receiving More)
This is where we go deeper.
We’ll uncover:
→ the fears and beliefs keeping you stuck
→ why your nervous system resists premium pricing
→ why clients feel your certainty (or your insecurity)
→ how to emotionally acclimate to receiving more
→ why pricing is identity work
→ how to actually LOVE your prices
→ the fears and beliefs keeping you stuck
→ why your nervous system resists premium pricing
→ why clients feel your certainty (or your insecurity)
→ how to emotionally acclimate to receiving more
→ why pricing is identity work
→ how to actually LOVE your prices
Because once your body feels emotionally safe receiving…
everything changes.
everything changes.
DAY 3
Becoming Unapologetically Paid
(The Identity Of A Premium Advisor)
This is where implementation and identity come together.
We’ll walk through:
→ how to actually raise your prices
→ agency owner conversations
→ team buy-in
→ client communication
→ grandfathering decisions
→ updating your systems and messaging
→ and how to publicly implement pricing changes confidently
→ how to actually raise your prices
→ agency owner conversations
→ team buy-in
→ client communication
→ grandfathering decisions
→ updating your systems and messaging
→ and how to publicly implement pricing changes confidently
Because once your identity shifts…
the strategy becomes much easier.
the strategy becomes much easier.
The Emotional Shift Most Advisors Experience
At some point…
advisors finally start charging upfront…
…and realize something shocking:
Clients are HAPPY to pay them.
Not only that…
they often deliver BETTER service because they’re no longer operating from fear, resentment, or emotional exhaustion.
Their focus shifts from:
“Am I going to get paid?”
“Am I going to get paid?”
To:
“How do I create the best possible experience for this client?”
“How do I create the best possible experience for this client?”
That’s the moment they realize:
This was never really about pricing.
What You’ll Walk Away With
✔ A completely different understanding of why pricing feels emotionally difficult
✔ A clear pricing inventory and aligned pricing direction
✔ Greater confidence around communicating your value
✔ A practical framework for implementing pricing changes
✔ A healthier relationship with money, leadership, and receiving
✔ Emotional relief around pricing conversations
✔ And most importantly…
A different way of thinking about yourself as a business owner.
Choose Your Experience
$47 — Live Experience
Perfect for advisors who want:
→ live teaching
→ emotional breakthroughs
→ momentum
→ implementation
→ and immediate action
→ live teaching
→ emotional breakthroughs
→ momentum
→ implementation
→ and immediate action
Includes:
✔ Access to all 3 live challenge sessions
✔ Access to all 3 live challenge sessions
Please note:
→ No replay access
→ No notes
→ No VIP sessions
→ No replay access
→ No notes
→ No VIP sessions
This experience is designed for live participation.
$147 — VIP Inner Circle
For advisors and agency owners who want:
→ deeper coaching
→ replay access
→ implementation support
→ and proximity during the challenge
→ deeper coaching
→ replay access
→ implementation support
→ and proximity during the challenge
Includes:
✔ Access to all 3 live challenge sessions
✔ Replay access to all 3 days
✔ Workshop notes + implementation notes
✔ Two VIP Inner Circle breakout sessions
✔ Additional coaching and Q&A support
✔ Access to all 3 live challenge sessions
✔ Replay access to all 3 days
✔ Workshop notes + implementation notes
✔ Two VIP Inner Circle breakout sessions
✔ Additional coaching and Q&A support
June 9th + June 10th
2:45 PM – 3:30 PM Eastern Time
2:45 PM – 3:30 PM Eastern Time
About Brandon Foster
Hey boo — if we haven’t met yet...
I’m Brandon R Foster, often known as the World’s Confidence Coach.
I created the original mindset, confidence, and emotional intelligence curriculum for one of the largest coaching programs in the travel industry — and was voted Expert of the Year.
My clients have generated over $100 million in travel sales and counting.
I’m also the creator of the Born to Slay™ Mastermind and the author of:
Confident AF: Unleash Your Inner Badass
My work blends:
→ confidence
→ emotional intelligence
→ neuroscience
→ faith
→ leadership
→ and business growth
→ confidence
→ emotional intelligence
→ neuroscience
→ faith
→ leadership
→ and business growth
…to help entrepreneurs build businesses rooted in emotional safety, certainty, and sustainable success.
Because I deeply believe this:
You cannot sustainably charge at a higher level until you develop internal certainty around your value.
And ultimately…
I believe faith matters deeply in that process too.
I believe faith matters deeply in that process too.
Because entrepreneurship can feel emotionally exhausting.
And when business owners truly believe:
→ they are supported
→ they are guided
→ they are loved
→ they are safe to grow
→ and God has a plan for them
→ they are supported
→ they are guided
→ they are loved
→ they are safe to grow
→ and God has a plan for them
…it changes how they lead.
This Isn’t Just About "Fees" or Planning Packages
This is about becoming the kind of business owner who no longer emotionally shrinks around their value.
And once THAT changes…
everything changes.
Join Unapologetically Paid™
June 9th–11th, 2026
Live Virtual Challenge!
Ready for the VIP Inner Circle experience instead?
[Click here to join VIP!]
Live Virtual Challenge!
Ready for the VIP Inner Circle experience instead?
[Click here to join VIP!]
Frequently Asked Questions
What if I can’t attend all 3 live sessions?
Replay access is available for VIP attendees only.
If you already know your schedule may conflict with one or more sessions, we strongly recommend selecting the VIP Inner Circle experience so you can watch the recordings afterward.
What’s the difference between the Live Experience and VIP?
The $47 Live Experience includes:
→ access to all 3 live challenge sessions
→ access to all 3 live challenge sessions
The $147 VIP Inner Circle also includes:
→ replay access
→ workshop notes
→ two VIP breakout coaching sessions with Brandon
→ additional coaching + Q&A support
→ replay access
→ workshop notes
→ two VIP breakout coaching sessions with Brandon
→ additional coaching + Q&A support
What will I actually walk away with?
You’ll walk away with:
→ greater confidence around pricing
→ a practical implementation framework
→ aligned pricing clarity
→ emotional breakthroughs around receiving and value
→ a deeper understanding of why pricing feels emotionally difficult
→ and a healthier relationship with money, leadership, and charging for your expertise
→ greater confidence around pricing
→ a practical implementation framework
→ aligned pricing clarity
→ emotional breakthroughs around receiving and value
→ a deeper understanding of why pricing feels emotionally difficult
→ and a healthier relationship with money, leadership, and charging for your expertise
How do I know if I’m a good fit for this challenge?
This challenge is best for:
→ established travel advisors
→ luxury travel advisors
→ agency owners
→ and travel professionals who are ready to stop emotionally shrinking around their value
→ established travel advisors
→ luxury travel advisors
→ agency owners
→ and travel professionals who are ready to stop emotionally shrinking around their value
If you already know how to serve clients well but struggle with charging upfront, raising your prices, communicating your value, or implementing premium positioning confidently — this challenge was designed for you.
How can I learn more about Brandon?
You can also grab his book:
→ Confident AF: Unleash Your Inner Badass on Amazon.
→ Confident AF: Unleash Your Inner Badass on Amazon.
Price
$47
This package includes
$47 — Live Experience Includes:
• Access to all 3 live Unapologetically Paid™ challenge sessions
• Emotional and mindset breakthroughs around pricing, receiving, and confidence
• Practical implementation framework for charging upfront and raising prices
• Pricing inventory and alignment exercises
• Live coaching, teaching, and encouragement from Brandon
• Emotional and mindset breakthroughs around pricing, receiving, and confidence
• Practical implementation framework for charging upfront and raising prices
• Pricing inventory and alignment exercises
• Live coaching, teaching, and encouragement from Brandon
Please Note:
• No replay access
• No workshop notes
• No VIP breakout sessions
• No replay access
• No workshop notes
• No VIP breakout sessions
Designed for advisors who want to attend live, take action, and begin shifting immediately.
$147 — VIP Inner Circle Includes:
• Access to all 3 live Unapologetically Paid™ challenge sessions
• Replay access to all 3 workshop days
• Workshop notes + implementation notes
• Two VIP Inner Circle breakout coaching sessions with Brandon
• Additional coaching, Q&A, and implementation support
• Deeper conversations around emotional safety, pricing confidence, leadership, and receiving
• Practical support around implementing pricing changes in your business or agency
• Replay access to all 3 workshop days
• Workshop notes + implementation notes
• Two VIP Inner Circle breakout coaching sessions with Brandon
• Additional coaching, Q&A, and implementation support
• Deeper conversations around emotional safety, pricing confidence, leadership, and receiving
• Practical support around implementing pricing changes in your business or agency
VIP Session Times:
June 9th + 10th
2:45 PM – 3:30 PM Eastern Time
June 9th + 10th
2:45 PM – 3:30 PM Eastern Time
Designed for advisors and agency owners who want deeper support, replay access, and proximity throughout the challenge.
Ready for the VIP Inner Circle experience instead?
[Click here to join VIP!]
Ready for the VIP Inner Circle experience instead?
[Click here to join VIP!]