Most calls like this cover the surface problem — more BD, more headcount, more marketing.
This one goes one level deeper: we'll look at whether your leadership team is actually operating from its strengths, or working against them, and what that's costing you in growth or mission delivery.
You'll leave with a clear read on where the real constraint is, whether or not we ever work together.
Frequently Asked Questions
Is the discovery call really free, and is there any obligation?
Yes, it's free, and there's no obligation. You'll leave with a clear read on where your real constraint is, whether or not we ever work together.
How much does coaching with Awen Strategy cost?
Pricing depends on which package fits your situation, since scope and execution rhythm differ by segment. The discovery call is where we figure out the right fit — we'll follow up with pricing and package details after that conversation.
Is this the same as general leadership coaching?
No. Most leadership coaching works on the individual in isolation. This starts with a validated CliftonStrengths diagnostic to determine whether your growth model even fits how your leaders are wired to operate — coaching comes downstream of that diagnosis.
Who is Awen Strategy's coaching built for?
- Leaders in GovCon, cybersecurity, and cloud companies whose strategy and BD activity isn't converting into scaled growth.
- Government agency leaders sustaining mission delivery under real headcount pressure.
- Financial and professional services leaders whose expertise isn't translating into wins.
Do I need to know my CliftonStrengths already?
No — we handle the diagnostic. You just need to be willing to look honestly at what is actually getting in your way. Is it a valid constraint, or a symptom of one underneath it?
How long is the discovery call, and what happens on it?
It's 30 minutes. We'll look at whether you and your team are operating from their strengths or working against them, and what that's costing you in growth or mission delivery.
What happens after the discovery call?
If it looks like a fit, we'll follow up with the package built for your specific situation — GovCon/cybersecurity/tech firm, government agency, or financial/professional services — along with pricing.
What is CliftonStrengths, and why do you use it instead of another framework?
CliftonStrengths is a validated assessment that identifies how you and your leadership team are naturally wired to think, decide, and operate. We use it because it gives us an objective, evidence-based read on the actual constraint — not a subjective opinion about what's "wrong."
What's the Scaling Up framework, and how does it fit in?
Scaling Up is an operating system for turning strategic insight into consistent execution. Once the CliftonStrengths diagnostic identifies where leadership is misaligned, Scaling Up is the structure we use to build the fix into how your team actually runs — not just a one-time recommendation.
What makes Awen Strategy different from a marketing agency or general consultant?
A marketing agency or generalist consultant can help with output — more content, more proposals, more outreach. Awen starts one level deeper: diagnosing whether the leadership behind that output is operating from its strengths in the first place. Output without that alignment just repeats the same result faster.
Price
$0
This package includes
What We Cover in the Discovery Call
- We start by looking at what's actually driving your growth or mission-delivery plateau — not the symptom you've been treating, but the leadership-capacity constraint underneath it. Using a CliftonStrengths-based lens, we'll get a clear read on whether your team is operating from its strengths or working against them, and what that's costing you.
Who This Call Is For
- Business leaders, especially in GovCon, cybersecurity, and cloud firms whose BD activity isn't converting into scaled growth.
- Government agency leaders sustaining mission delivery under real headcount pressure.
- Financial and professional services leaders whose expertise isn't translating into wins.
What Our Packages Include
- Every engagement starts with a CliftonStrengths-based leadership diagnostic to pinpoint exactly where your team is operating against its strengths, not with them.
- From there, we build coaching around a Scaling Up execution rhythm — so the insight becomes an operating system, not a one-time report.
- Packages are tailored by segment, since the constraint shows up differently for each.
- Book a discovery call to find out which fits your situation, and we'll follow up with the right package.
How to Get Started
- Book your free 30-minute discovery call below.
- We'll talk through where your real constraint is — whether or not we ever work together.