Healthy Practice Marketing Audit

Stacey Hagen

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Healthy Practice Marketing Audit


Get expert feedback on your positioning, messaging, marketing, and online discoverability—plus a clear, prioritized plan to help more of the right clients find and choose your practice.

How is your business showing up to your potential clients on organic search, social media, and in LLMs like Chatgpt and Gemini? If you don't know, you should.

The Healthy Practice Marketing Audit gives you an expert outside perspective on how your practice is positioned, how effectively you’re communicating your value, and whether you’re showing up where potential clients are searching.

You’ll discover what’s working, what may be holding you back, and where to focus your marketing efforts next.

Can the right clients find, understand, and choose you?


Effective marketing isn’t only about getting your practice in front of more people. 

The right people also need to quickly understand:
  • Who you are and who you are skilled at serving
  • What makes you different and unique and why someone should choose you
  • How exactly you can help them and why they should choose you
  • How to take the next step and why they should take it

Today, being discoverable goes beyond traditional Google searches. Prospective clients are increasingly using AI platforms such as ChatGPT and Gemini to research services, compare options, and find practitioners.

Your marketing needs to communicate clearly to both the people searching for you and the platforms helping them find you.

That’s where the Healthy Practice Marketing Audit comes in.

Learn how your prospective clients see you

You'll get a strategic, top-level assessment of your current marketing and public online presence, including:

  • Whether your messaging reflects what you do
  • What people understand (and don't) about your practice and approach
  • How clearly your marketing communicates the value of working with you
  • How well you're establishing trust through your online channels
  • How you appear in Google searches and in 3 leading AI platforms (and if you don't, which competitors appear instead)
  • What's preventing the right people from finding, trusting, or choosing you

I'll review all of this from an expert marketing perspective (mine!) as well as from the eyes of your ideal client.

You'll get a fully detailed audit, report, and video outlining my results, and more importantly - what you can do to strengthen your messaging and marketing.

What’s included


Personalized Video Review + Written Marketing Action Plan
You’ll receive a recorded walkthrough of my findings, along with a concise written plan outlining:

  1. Your key marketing strengths
    What’s already working well and helping prospective clients understand, trust, and connect with your practice.
  2. Your primary messaging and visibility gaps
    Anything unclear, inconsistent, missing, or difficult to find that may be getting in the way of client attraction.
  3. Your Google and AI discoverability findings
    Whether and how your practice appears in relevant searches, what these platforms understand about your business, and which competitors appear instead.
  4. Your priority recommendations
    The highest-impact changes you can make to strengthen your positioning, messaging, marketing, and online visibility.
  5. Your clearest next steps
    A practical, prioritized plan showing you what to focus on first and how to move forward.

You’ll receive a focused roadmap showing you what matters most and where to begin—not an overwhelming list of everything you could change.

This is for you if...

  • You own an established health or wellness practice with a website and online presence
  • You want to clarify or strengthen your positioning, messaging, and marketing
  • You’re unsure whether your message is connecting with the right clients
  • You want to know how your practice appears in Google and AI searches
  • You need an expert perspective on what to improve and prioritize

You'll walk away with a clear understanding of:

  • What your marketing is doing well
  • What may be confusing prospective clients
  • How visible and discoverable your practice is
  • Where competitors are appearing instead
  • Your highest-impact opportunities
  • What to focus on first

No guesswork. No generic advice. Just thoughtful, personalized feedback and practical recommendations tailored to your practice.

Ready to improve your marketing quickly?

Let’s uncover how your practice is being seen, what may be getting in the way, and how to help more of the right clients find and choose you.

Your audit will be delivered within five business days after I receive your intake information.

Book your Healthy Practice Marketing Audit today!

Frequently Asked Questions

Why should I book an audit?
When you’re close to your own business, it's hard to tell why you may not be attracting clients -- or the right clients. This audit gives you an objective expert perspective on what’s working, what's costing you clients, and what to change first. Instead of spending more time and money experimenting, you’ll know where to focus.
Should I book an audit instead of working with you?
The audit is the first step to working with me as a business and marketing coach and consultant. It helps both of us get clear on what's working and what's not before recommending any next steps. After this audit, you may choose to implement the plan yourself or work with me, if it's a good fit.

What does the audit cover?
The audit includes a top-level review of your website, social profiles, messaging, marketing, and search presence -- basically the first things a prospective clients sees before deciding to take the next step. 
What will I need to provide?
You’ll complete a short intake form and share your website and primary social media profiles. You’ll also share a bit about your business and current goals.
Does this include any coaching calls?
No. The audit is completely asynchronous - done on my time and then delivered to you via email. You’ll receive a personalized video and written action plan, delivered within 5 business days!

Price

$497
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This package includes
  • Business and Marketing Audit
  • Website + Social Media Review
  • Google + AI Discoverability Testing
  • Written Marketing Action Plan
  • Personalized Video Walkthrough
  • Q&A Email Follow-Up