Exploratory conversation
What is AOG coaching?
It’s whatever you want it to be!
Maybe you want to revitalize your direct response program, but you don’t know where to start. Or you’d like some insight on how to get the best nuggets of emotion from your program recipient or donor interviews.
Maybe you’d like to chat about new ways to segment your donor list, or ideas on how to best test a new approach. Or you’d like to know 5 things you could do right now to make your creative better.
AOG coaching is a coaching and mentoring program where you can access strategic guidance, practical support and interactive counsel on inspired, emotional fundraising. You choose your area(s) of discipline: focusing on your next fundraising appeal from start to finish, ways to grow your outreach list, a fundraising/communications audit, refining your URG (Unique Reason to Give), donor retention, monthly giving, major gifts, donor acquisition, legacies, design and writing—it’s all completely up to you. You set your scope and timeline and we schedule a series of conversations to coach you through your project.
You’ll harness the full power of our Agents of Good collective—an awesome network of donor champions, thought leaders and specialists of fundraising from around the world. You’ll access strategies, emerging trends and practical ways to apply them today, tomorrow and into your future.
So whether it’s right up close on the ground, or taking a step back and looking at your programs from space, your Agents of Good will work with you to provide the customized solutions you need.
And of course, we’ll infuse it with #donorlove, creativity and fun. ‘Cause that’s just how we roll!
Questions?
Client Feedback
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I had the pleasure of working with John and the team at Agents of Good on our annual year-end appeal. The guidance and advice we received was invaluable and will improve all our future donor communications, not just this one appeal. John pushed us out of our comfort zone and challenged us to bring not just our appeal but also our relationship with our donors to the next level. He was patient, informative, and enthusiastic to see us succeed. If even half of the care and kindheartedness John showed to us and our appeal makes it to our donors, they are going to be overwhelmed with feelings of affection.
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Joanna Pelizzoni, Fundraising Manager, Histiocytosis Association
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I first heard about the Agents of Good during a webinar where I listened to John critique a direct mail pack. I remember thinking that it would be pretty intimidating to be on the receiving end of John’s brutally honest DM commentary. Turns out, getting that kind of feedback is a game-changer. The Agents cut through clutter, jargon and ego to help create authentic and meaningful communications designed to make donors feel awesome about giving. (The fact that donorlove boosts donor retention and revenue almost feels like a fringe benefit.) They were flexible in finding a way to work with us that fit our budget and needs. The Agents are generous with their expertise which helps create better communications and better fundraisers. It’s a real treat to work with them.
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Jacqueline Bell, Senior Development Officer, Direct Marketing
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Agents of Good are fierce and uncompromising donor champions. Bringing both rigour and creativity to every project, they challenge their clients to question organizational assumptions that compromise not only #donorlove, but also donor respect. They have helped us to give donors a stronger voice in our organization, to revitalize our culture of philanthropy through storytelling, and in the process they have challenged me to become a better fundraiser.
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Juniper Locilento, CFRE Director, Annual Giving, YMCA of Greater Toronto