You know that technology alone isn't likely to assure your success.

You've got the strategy development and experience design chops to do it in-house. You know your target audience, not just their age or gender or school level but you understand why they will try your solution. You're designing the experience that will make them thrilled to be onboard.

You know those most likely to win aren't those who try to do it all on their own but those who are backed up with the best coaches to bring out their best.