"Be Yourself, Everyone Else is Already Taken." ~ Oscar Wild

Highlights of this package:

1. Setting Your Brand's Foundation -
   Kickoff Discovery Session 
   • Deep Dive Discovery:  Uncover your unique strengths, values, purpose, and vision to lay the foundation for your brand.
   • Goal Setting:  Define clear, actionable goals for your brand’s development and success.
   • Define Your Audience: Identify and understand your target audience to tailor your brand messaging effectively.
2. Building Your Brand's Narrative-
   • Positioning: Define your unique value proposition that will become the foundation of any 30-second elevator pitch.
   • Crafting Your Story: Develop a compelling brand narrative that captures your essence and connects with your audience. 
   • Messaging Framework: Create key messages and a brand voice that conveys confidence and authenticity.
3. Standing Out In the Crowd-
   • Naming: How to choose a strong brand name and how to protect your trademarks.
   • Visual Brand Identity:  Learn how to write a compelling brief to give to a logo/brand identity designer or creative agency. If you choose to DIY your own logo, I'll provide feedback on the design and other considerations along the way.
4. Marketing & Content Strategy- 
   • Marketing Plan: Explore effective marketing strategies to amplify your brand’s reach and impact.
   • Content Planning: Develop a content strategy that aligns with your brand narrative and engages your target audience.
   • Marketing Checklist: A comprehensive checklist to keep your marketing efforts on track and effective.