Explore LEGO® Serious Play®

Crystal Wagner, PCC, CPLC, EIASP

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LEGO® Serious Play® is a hands-on, reflective experience to help you think with your hands and uncover insight you can’t always reach through conversation alone.

Life moves at a lightning fast pace. It’s easy to stay in motion without slowing down long enough to reflect or even take a deep breath. We move from one conversation, decision, or responsibility to the next and can lose touch with what’s really happening beneath the surface.

LEGO® Serious Play® offers a different way of listening.

Through simple, guided building, you’re invited to slow down, let your hands lead, and allow insight to take shape, often in ways words alone cannot reach. 

This is not about fixing anything. It’s about noticing, understanding, and creating space for what is already there.

What Is LEGO® Serious Play®?


LEGO® Serious Play® is a structured, research-informed method developed by the LEGO Group to support deeper thinking, reflection, and communication. By engaging your hands as well as your mind, you access insight in a more embodied, integrated way.

You build simple models that represent what you’re thinking and navigating. Then, through gentle prompts and guided reflection, you explore the meaning behind what you’ve created.

You don’t have to be creative. You simply need to be curious.

Many people are surprised by how much clarity emerges when they stop trying to “figure it out” with words alone.

Ways to Explore LEGO® Serious Play®

You can experience LEGO® Serious Play® in two ways:

1:1 LEGO® Serious Play® Coaching Session
A private, heart-centered space where insight becomes visible. In an individual session, you’ll build a model that represents your current season, question, or decision. 

As you tell the story of your build, we’ll move into a reflective coaching conversation to help you:
  • See your situation from new angles
  • Notice patterns, beliefs, or tensions beneath the surface
  • Clarify what matters most right now
  • Identify meaningful next steps
  • Leave with a tangible reminder of what you discovered

This is a calm, unhurried, nonjudgmental space for deep reflection and gentle clarity.

Investment: $150 for 75-minute session and LEGO® Serious Play® coaching kit

Brick by Brick Group Experience
A shared, guided, creative space for reflection and connection. In a small group setting, each participant builds their own model and reflects on their own journey, while also listening to and learning from others. 

The experience invites:
  • Slowing down in a peaceful, grounded environment
  • Seeing your life, work, or relationships with fresh perspective
  • Surfacing insight that is often hard to reach through conversation alone
  • Thoughtful connection without pressure to perform or “have it all figured out”
  • A sense of clarity about what matters and what may be next

Group sessions can be offered for:
  • Moms and women in seasons of transition
  • Leadership or ministry teams
  • Coaches, creatives, and entrepreneurs
  • Faith-based or community groups
  • Custom private groups with a shared focus

Investment: Varies based on your group and format. Community groups are typically hosted at no charge. Materials are $6 per person if you’d like to keep your build, or $25 per person if kits need to be mailed. Custom sessions for businesses are quoted based on scope.

What to Expect From the LEGO® Coaching Process

Your session begins with a simple warm-up build to help you get comfortable with the process. From there, we will explore your topic using guided LEGO® Serious Play® techniques and reflective coaching.

As we build and talk, you will:
  • Connect with your thoughts, emotions, and intuition in a fresh way
  • Notice patterns or beliefs that may not surface through words alone
  • Gain clarity about what truly matters right now
  • See your situation from new angles
  • Identify meaningful next steps

We will conclude by gathering insights from your build and your reflection, so you leave with clarity and a visual reminder of your learning.


What’s Included:

Depending on whether you choose an individual or group experience, your LEGO® Serious Play® session includes:
  • Guided LEGO® Serious Play® facilitation
  • Reflective prompts and spacious conversation
  • A LEGO® Serious Play® kit (mailed to U.S. participants* or provided in person)
  • A tangible model to revisit and reflect on after the session
  • A calm, supportive, thinking environment

* Non-U.S. participants will need to provide their own LEGO® bricks for the workshop.

Ready to Explore?

If you’re curious about experiencing LEGO® Serious Play®—for yourself or for a group—you’re invited to schedule a complimentary discovery call.

We’ll talk about what you’re navigating, what kind of space you’re longing for, and whether an individual session or group experience would be the best fit.

No pressure. Just a gentle conversation to see what might serve you well in this season.




Events using the LEGO® SERIOUS PLAY® approach, method and materials build on the LEGO® SERIOUS PLAY® Open-source guidelines made available by the LEGO® Group under a Creative Commons license. ©2020 The LEGO Group – LEGO® SERIOUS PLAY®, the Minifigure and the Brick and Knob configurations are trademarks of the LEGO® Group, which does not sponsor, authorise or endorse this workshop – more details at [https://www.lego.com/en-us/seriousplay/contact].

Frequently Asked Questions

What if I’m not creative or don’t like building with LEGO® bricks?
You’re not alone! Many women have asked this question. This isn’t about building fancy models or being artistic. LEGO® Serious Play® is a guided process that helps you think with your hands. You’ll use the bricks to represent ideas and experiences, not to build perfect creations. Most people are surprised by how quickly they relax and start having fun.
Who are these events for?
LEGO® Serious Play® sessions are for individuals or groups who want to slow down, reflect, and gain clarity when words alone aren’t enough. They’re especially helpful during seasons of change, transition, or discernment, and for teams or communities that want to think differently, surface new perspectives, and have more meaningful conversations. No prior experience with LEGO® Serious Play® is needed—just a willingness to engage with curiosity and openness.
What are some Brick by Brick group topics you cover?
The topics below offer a glimpse into the kinds of conversations and reflections that work especially well in a Brick by Brick session. Each experience is guided by the needs of the group. Sessions can be adapted or fully customized to support your specific goals, questions, or season.

Celebrating Your Strengths
In this Brick by Brick session, we’ll focus on celebrating the unique strengths you bring to your family or organization. Through a guided LEGO® Serious Play® activity, you’ll build a model that represents how you support others and reflect on the qualities that make you who you are. As you share and connect with fellow participants, you’ll begin to see your everyday efforts through a lens of appreciation and grace and leave with a deeper sense of confidence, joy, and gratitude for who you already are.

Finding Your Calm in the Storm
When emotions swirl like a storm, it’s easy to get swept up in the chaos. In this LEGO® Serious Play® session, you’ll reflect on what kinds of storms are hardest for you to weather, discover where you find your calm when the storm hits, and identify what you want to remember the next time emotions start to rise. You’ll leave with a tangible reminder of what it looks like to be the calm in the storm, even when your emotions or others' emotions feel turbulent.

Embracing the Pause
This session is designed to help moms slow down and notice what happens right before words come out. Through a simple, concrete build, we’ll explore why pausing can feel hard, especially under pressure, and what might be happening beneath the surface when words rush forward. This is not about fixing how we speak or saying the right thing, but about growing in awareness with grace. Together, we’ll create space to reflect, reconnect, and practice noticing how small moments of pause can shape the words we choose and the relationships we care about most.

Foundations for Entrepreneurial Success
Running a business can feel like juggling a dozen roles at once. It’s easy to focus on what needs to get done and overlook what truly supports your success. In this Brick by Brick session, you’ll step back from the daily grind to explore what’s foundational to your business—both the visible structures that keep it running and the invisible strengths, values, and beliefs that hold it together. Through guided LEGO® Serious Play® activities, you’ll build, reflect, and gain clarity about what’s working well, what needs reinforcement, and what kind of support will help you and your business thrive. You’ll leave with fresh insight, renewed motivation, and one clear action step to strengthen your foundation moving forward.

Transitioning from Student to Professional
Brick by Brick: From Student to Professional is an interactive, hands-on session designed to help college students think beyond technical skills and consider how they want to show up in their first professional role. Through guided building and small group discussion, participants will explore how they respond under pressure, how they contribute to a team, and what kind of professional they are becoming. This session invites students to connect who they are today with the professional they want to be tomorrow, leaving with greater clarity and a practical mindset they can carry into internships, interviews, and their first full-time role.

Reconnecting With Your Why
When the work is meaningful but exhausting, it’s easy to forget why you started. Brick by Brick: Reconnecting With Your Why is a reflective, hands-on workshop designed for people in service-based roles who carry a lot and are rarely applauded for it—teachers, coaches, ministry leaders, entrepreneurs, homeschool moms, and others who pour into others every day. Through guided LEGO® Serious Play®, you’ll slow down, breathe, and rediscover what sustains you when the work feels heavy or unseen. You’ll leave with a tangible reminder of your purpose and a renewed sense of steadiness, anchored in the calling that first led you here.
Do we meet online or in person?
We meet virtually via Zoom so participants can join from anywhere. 

If you’re in the Oklahoma City metro area and schedule a private event, we can also meet in person.
How long does the event last?
Individual LEGO® Serious Play® sessions last 75 minutes for the initial session and 60 minutes for future sessions. Brick by Brick groups session lasts about 90 minutes, which gives us plenty of time to build, share, and connect without feeling rushed.
Do I need to bring anything?
Just yourself and a willingness to play!
I’ve never done anything like this before. What should I expect?
Expect laughter, meaningful conversation, and a few “aha” moments. I’ll start by introducing how LEGO® bricks can be used in a new way—to think, reflect, and express ideas. You’ll have a chance to build something in response to a prompt, then share what you created and what it means to you. We might ask gentle, curiosity-driven questions to help you make sense of your thoughts. Whatever you build is perfect; there are no right or wrong answers.
How far in advance do we need to register?
All participants need to be registered at least one week before the event so I have time to mail the LEGO® kits.
What is your cancellation/refund policy?
Refunds are available until the LEGO® kits are mailed (one week before the event). After that, no refunds can be given, since materials and shipping are already in process, but you’re always welcome to transfer your spot to another participant. If you need to transfer your registration, please contact me with their name and email address so I can send them the event details and ensure they receive all necessary information.
What are your qualifications?
Partnering with people in the process of change is a sacred stewardship. Thus, my ongoing education and preparation will never be done. You can see a condensed list of my current qualifications here (https://crystalwagner.net/meet-crystal/#qualifications). But rest assured, the learning never ends.

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Schedule a 30-minute no-cost, no-obligation call to explore if LEGO® Serious Play® is a good fit for your or your group.

After you confirm your appointment choice,  you'll receive an email with a Google calendar invitation with a Zoom link for our call.